We are trying to develop a logo in a way that will be most remembered for a particular company. Logo design in a clear andprecise way. Simple shapes and the minimum number of colors are the best option. To standardize the logo design we alsocreate a brand book. The brand book includes: logo design, color, description of protective field around the logo, logovariations, typefaces and examples of (remove in from incorrect, unless you really mean to provide examples of bad logo designs) incorrect logo design.